ProduTrak (formerly Stipra) is a revolutionary system which allows companies to know their consumers better by comparing production x sales x consumption data.
This allows for more sales and an increase in brand equity
A unique and revolutionary proposition
Produtrak (formerly Stipra) is a revolutionary system which allows companies to know their consumers better by comparing production x sales x consumption data. This allows for more sales and an increase in brand equity
Maximizing the chances of a product launch
More than 30 thousand new consumer products are launched per year and 80% of them fail. This is because their manufacturers do not know the entire lifecycle of their products: only from production until sales. But it is the post-sales data the one which holds the key of consumption! And this is what ProduTrak offers.
Real-time monitoring, export data, and much more
ProduTrak provides you with a complete dashboard showing in real time how many of your or a competitors products are found at the various disposal sites we track. You can see in real time when people dispose of your products, along with age and gender of the consumer
A new and much needed source of consumer data
Produtrak allows companies to know their customers better through a range of online tools based on consumption data available at produtrak.com
How it works
1 - Create campaigns at produtrak.com
Register at produtrak.com the products you want produtrak to track and create campaigns for those products, defining a geographical area, time, and other metrics
2 - ProduTrak locates products at PODs (Point of Disposal) and recycling plants
ProduTrak has two data capture devices: PODs (Point of Disposal), which are smart bins, and robotic arms in recycling plants. Each select the products registered, registering time, date, weight, temperature, and other critical metrics
3 - Integrate the consumption data obtained from ProduTrak with your production and sales data
Using data obtained from ProduTrak such as location, age, gender, etc of customers, you will be able to create a full lifecycle of their products
4 - Use the insights to improve your offering
With the insights obtained, you will now be able to adjust your products characteristics according to shifting market requirements, monitor advertising campaigns in real time, and much more!
Capabilities
Real Time Marketing
ProduTrak allows companies to alter its products in real time according to shifting market conditions
Geolocation
ProduTrak records the location of each photo taken and shows it in an interactive map in real time
Increased Sales
Produtrak allows you to learn more about your customers so you can improve your products and thus your sales
Multiplatform
ProduTrak obtains consumption data from PODs ("Point of Disposal"), and robots located in recycling plants
Example Screens
Central dashboard
Easily find all the tools you will need with the integrated menu system
Create Campaign
Create geofenced campaigns for your products so whenever they are spotted you'll see it in real time
Monitor Campaigns
See in real time when and where your products are disposed along with age and gender of the consumer
Export data
Export the consumption data obtained to generate a complete product lifecyle and thus obtain a complete consumer understanding