Historically, product manufacturers depend on sales data to know consumer patterns: that is totally unacceptable in a data centric world. In fact, thinking that there is a direct connection between sales and consumption is the reason why companies barely know their customers.
TeknTrash comes to fill this void. We at TeknTrash created the
TeknTrash technology allows for the instant recognition of disposed products and its geolocation, thus allowing companies to match their sales to their effective consumption.
And, with that, TeknTrash is effectively changing the entire recycling model: no longer one based on the sales of products such as paper, plastic, glass..., but one based on the sales of useful consumer data
This, in turn, allows the creation of tools to effectively and sustainably incentivize the consumer to dispose properly of a company's product, with the obvious environmental and brand benefits
Stipra is that first tool: a set of technologies which create incentives for responsible recycling while obtaining useful consumer data
TeknTrash is a start-up created with the objective of gaining a bigger picture of what we are recycling and where it goes. Their first project re-incentivises recycling by offering rewards via the platform Stipra - we tested it and found it to be really easy.
TeknTrash is a AI and analytics company which created Stipra: the worl’d first sytem which rewards people for proper recycling while providing companies with post-sales data and real ESG benefits
Tekntrash’s assertion — and proposition — is that tracking, tracing and rewarding consumers for better, more sustainable behaviours is a solution both for the industry and the planet.