In https://www.earthisland.org/index.php/news/entry/environmental-group-wins-battle-against-big-plastic we read how 10 major food, beverage, and consumer goods companies were sued for the pollution created by their products. They tried to claim this is a federal matter, but the judge ruled it is actually a state one, which effectively means that in the future they can be sued not only by the entire country, but also by each one of the 50 states that make up the USA. As we increase the amount of plastic and regular pollution this will start to become more and more common. Multiple costs can be found here: legal representation, public image, fines, etc In this sense, a service to diminish the likelihood of this happening to the company is timely and critical. Stipra.com does exactly that: it allows companies to create campaigns to grant incentives for proper recycling of their most polluting products. With that, they can effectively say they are doing the best they can to minimize the pollution problem and thus reduce or avoid those costs.